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With the advancement of modern science, aging consumers, mainly baby boomers - a segment of about 78 million - are looking for more sophisticated ways to feel and stay young. Microdermabrasion, botox, and plastic surgery are some of today's most popular antiaging remedies. But they only address the outward signs of age.
According to a 2005 market report from Freedonia Group, staying young is more about health and less about looks for aging boomers. The report shows that Americans spend more than eight times as much on formulated antiaging products for health maintenance ($18 billion) than they do on products that slow the outward signs of aging ($2 billion).
The entire antiaging market is projected to reach revenues of $72 billion by 2009 (Business Communications Co., Inc., February 2005). These statistics point to the biggest market opportunity in the U.S. today. PrimaVie® can help your health supplement become a part of this growing market. Backed by substantial structure-function claims, PrimaVie® addresses leading health concerns of the baby boomer market, which include:
- Energy
- Stress
- Immunity
- Aging
- Mental alertness
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